When Shure first released the Motiv line, I coordinated a team at their factory in Niles to produce this promotional video for them. We brought in a band to their studio so we could showcase the gear in action. Everything you hear in this video from the band to the voiceover was recorded exclusively with the Motiv line. The Shure MV88 is the backup mic I carry around with me everywhere. If I’m interviewing someone and my recorder decides to have technical issues, I grab this tiny condenser from my pocket, plug it into the lighting connector on my phone, and start recording. It’s saved the day on more than one occasion.